Challenge: Bracco is the largest manufacturer of diagnostic contrast agents, and the only company that supports all imaging modalities CT, MRI, ultrasound, and nuclear imaging. Unfortunately brand recognition was extremely low with end users, particularly radiologists, radiologic technologists, and hospital pharmacists

Strategic Approach: Implemented an internet-based resource portal that provides on-demand educational webinars and state-of-the-art imaging protocols that can enhance practice performance and imaging department throughput