Challenge: LOVENOX is a low-molecular weight heparin that can prevent a major side-effect of orthopedic surgery to the lower limbs deep vein thrombosis (DVT). Unfortunately, many HCPs managing post surgical patients underestimate the occurrence of DVT

Strategic Approach: Developed a non-branded campaign Care Force targeting surgical nurses leveraging the acronym “SCORE IT” to easily remember the various patient risk factors for DVT