Challenge: The Aplastic Anemia and MDS International Foundation perceived a significant knowledge gap in healthcare providers who manage patients with non-solid tumors. Many of these cancers can be successfully controlled for long periods of time, but the emotional stigma of cancer can take a major toll of patients’ wellbeing

Strategic Approach: Actual cancer patients were interviewed and openly discussed their day-to-day and future concerns. Short videos depicting how patients felt about their cancers and prognosis provide a better understanding of the emotional toll of cancer